CASE STUDY · HOME & BATH

10,000+ B2B & B2C leads in 24 months, and buyers now ask for the brand by name.

Ava Home came in dependent on paid capture. Every dealer and end-buyer inquiry had to be bought, and the brand had no demand of its own.

Engagement snapshot

IndustryHome & Bath
MarketPakistan + 18 global markets
Starting pointNo demand of its own
Result10,000+ B2B & B2C leads
What Redleos builtComplete brand + demand system

The pain point

Ad spend was the only lever. Turn it off and the inquiries stopped. Every lead, whether B2B dealer or B2C buyer, had to be paid for at the moment of capture, so growth was capped by budget rather than by demand.

The Growth Scan found the real issue underneath. Ava Home had no independent demand: buyers were searching for and specifying other names, so the brand was paying to rent attention it never got to keep.

RESULTS

What it produced

Ava Home Meta Ads Manager lead and message volume across campaigns
Meta Ads Manager: lead and message volume across 12 campaigns, Sep 2024 to Jun 2026.
Ava Home Facebook content views 28 million
Facebook: 28.0M content views, Oct 2024 to Jun 2026.
Ava Home GA4 audience by country 12315 users
GA4 (avahome.pk): 12,315 users, Pakistan-led with US and global reach, Jun 2024 to Jun 2026.
Ava Home GA4 audience across global markets
GA4: audience by country, demand spanning 18+ markets.
10,000+
B2B & B2C leads (24 months)
28.0M
Facebook content views
12,315
GA4 users, 18+ markets
CLIENT REVIEW

Hear it from the client.

Real partnership, in their own words — not a scripted ad.

SPEED

Results don’t take years

With a real strategy, demand starts compounding in the first months. The engagement length below is a measure of partnership, not of time to impact.

  • Demand compounded across the engagement until buyers began asking for the brand by name. The 24-month timeline shows how long we have partnered, not how long impact took.
01 · DIAGNOSIS

What the Growth Scan found

  • No organic visibility for the category terms buyers actually searched.
  • Demand was almost entirely paid capture, so nothing compounded month to month.
  • Landing and product pages were not built to convert high-intent search.
  • The brand gave buyers no reason to ask for it by name.

This is where every engagement starts. See the Growth Scan →

02 · THE BUILD

Brand execution before demand

Before a rupee more went to media, we built the foundation: a category-led SEO structure, landing infrastructure that converts high-intent search, product pages rebuilt around real buyer questions, and a brand story dealers and end-buyers could actually repeat. Spend came after the foundation, not instead of it.

03 · DEMAND CREATION

The channel mix

Channels are not the strategy. They are the distribution of one.

SEO (organic)
Compounds high-intent demand you never pay per click for.
Feeds every stage below
Google Ads
Captures existing demand at the moment of high-intent search.
Feeds the trust layer
Meta Ads
Creates demand: problem-aware audiences meet the brand story.
Feeds search and reviews
Google Business Profile & Reviews
Trust layer that converts researched demand into contact.
Closes the loop
04 · OMNICHANNEL

B2B to D2C, one system

Brand & positioning
A name buyers recognise and repeat, so demand starts before the ad does.
→
B2B dealer demand
Dealers stock Ava Home because their own customers ask for it.
→
D2C / marketplace demand
End-buyers convert on owned properties where the brand controls the story.

Each channel reinforces the others: search proves the claims social makes, and reviews close the traffic search brings in.

Trusted by manufacturers & brands, Rafiq Sons · Ava Home · Brite Sanitary Ware · Stylo Homes & more

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